Three problems. Three shifts. One structure.

  • Your team's confidence.

    Sales meetings that used to sharpen your team have started to drain them. The stars are quiet. The middle is coasting. The bottom is invisible. Nobody's saying it, but the energy has shifted.

    → I rebuild the leadership rhythm — the cadence, the coaching structure, the one-on-one architecture — that turns your meetings back into performance moments, not status updates.

  • Predictable performance.

    Your 3-month deals are dragging into 9-month deals. Your forecast slips every second week. Deals sit in the pipeline for months without moving. You can't call the quarter with confidence anymore.

    → I install the qualification, deal-review and pipeline structure that gives you the same answer every week — where the deal is, what it needs, and whether it's real.

  • Sustainable success.

    You're carrying it all in your head. You're the bottleneck. You're the escalation. And the harder you work, the less the team seems to own. You know it's not scalable — you just haven't had time to fix it.

    → I move what's in your head into systems the team can run without you — so performance becomes the operating model, not the founder-CEO effort.
See how I work

Consultative sales is different work.

Some sales are transactional. Move the product, close the deal, book the number, move on. That's not the work I do.

The work I do is with leaders whose sales cycles are consultative — where buyers need real discovery, real problem-diagnosis, real business change to say yes. Where the deal isn't won by pitching harder. It's won by understanding better.

If that's the sale you run, we speak the same language.

Meet Catherine.

Catherine Unali has spent 27 years in corporate sales — 12 of them leading sales teams at Cisco, Accenture and Zoom, with her sales craft forged at Telstra.

She's led through pipeline growth, mergers, restructures, redundancies and every commercial pressure a modern sales leader carries. She's coached leaders through their first team, their toughest quarter, and their most defining career moments.

The Leaders Sanctuary is what she built for the leaders she wishes she'd had — practical, structural, and honest about what leadership actually costs.

About Catherine

I don't lead with logos. I lead with what leaders take away when the work is done.

Let's chat

  • The work behind the work

    27 years in corporate sales

    12 years leading sales teams

    Cisco. Accenture. Zoom.
    Sales craft forged at Telstra.

    Led teams selling into SME, mid-market and enterprise. B2B, including businesses selling into consumer markets.

    Industries: From tech, data and AI to retail, financial services, professional services, manufacturing, education, health, agriculture, automotive, real estate, dealerships and legal.

    Multi-stakeholder, consultative sales — where structure is the difference between winning and stalling.

  • The pattern I keep seeing

    Complex sales fail for the same structural reasons — regardless of sector, segment or company size.

    Deals drag because buyer and seller are on different steps.


    Forecasts miss because the pipeline has phantom deals in it.


    Top performers leave because leadership becomes reactive instead of structured.

    Different sectors. Different segments. Same commercial pattern.

  • In the work right now

    Currently partnering with a Tech SaaS founder to install sales foundation, pipeline structure, forecast rhythm and deal-review discipline.

    In active conversation with commercial leaders across Data & AI SaaS, industrial equipment hire, and outsourced services — segments spanning founder-led SME through to mid-market and enterprise.

    Case studies coming soon.

1 3
Let's chat

The Leaders Sanctuary Retreat

For leaders who know a holiday isn't enough.

Immersive professional development designed to restore clarity, reconnect purpose and rebuild sustainable performance.

Small group. Premium location. ATO-deductible.

Melbourne launching soon. Bali and Tuscany to follow.

Photo: Unsplash / [Jose P. Ortiz]

Join the Waitlist

You didn't lose your edge. You lost your structure.

Without structure, leadership becomes reactive. Performance becomes inconsistent. The work follows you home.

The Leaders Sanctuary exists to give Sales Leaders the systems, the conversations and the space to lead sustainably — not just perform under pressure until they can't anymore.

Work With Me